May 18, 2007—At 16, James Perse was flogging hats to Deadheads. In the roughly two decades since, the son of Los Angeles fashion don Tommy Perse has built his own burgeoning empire of laid-back sportswear. Here, he talks about his New York men's store, which opened this week in the West Village.What type of clientele are you attracting in New York versus L.A.?
In the Bleecker store, you get this young professional couple, the wife shopping, the husband sitting at the front reading a book. It's a more intellectual feeling than the West Coast. I think the market has lost touch [and lacks] places for people like that to go and get everyday basics. Whether they're 25 or 75, it's a classic customer, somebody who likes to be comfortable, more timeless.
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