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The socialite heiress debuted her eponymous clothing line at the trendy Kitson boutique on L.A.'s Robertson Boulevard Thursday, in an event that was one part charity, one (major) part shopping.

"It's always been a dream of mine to have a clothing line," Hilton told E! News at the launch. "So, I've been working on it for the past year. I love being in fashion, designing, being creative."

Hilton added that one of her main goals in creating the price-conscious line was to take her own look and "make it so my friends could wear it."

She, of course, wore one of her own designs, a sparkly gold minidress that retails for $128, though she may be hard pressed to top the exposure garnered by another article of clothing from the line: Hilton desiged the denim she donned on her much photographed midnight release from the Century Regional Detention Facility in June.

As for the rest of the affordable line, T-shirts—most of which are emblazoned with the star's visage or name or some combination thereof—average $34, while denim is upwards of $88, while coats and dresses retail for $68 and above. The most expensive items in the line are the Hilton-approved sequin dress and a gold metallic coat, both priced at $128.

"I just wanted to make clothes that were comfortable and fun," she said, adding that additional pieces from Paris Hilton are due to be released next month.

The launch itself was about more than simple self-promotion, however. Proceeds from the special shopping event went toward Hilton's charity of choice, Los Angeles Children's Hospital, where she volunteered in the wake of her release. Some of the children from the hospital were even present.

"I went and visited them two months ago, and it made me really want to help," she told E! News. "So, now I'm going to a lot of charity events and bring them out to do fun things. It's nice to make someone smile and make a difference in someone's life."

It's all in a day's work for the heiress, who wants people to know she plans on making good on her statements that she would adopt a more socially responsible role.

"I've definitely matured," she said. "I'm 26 years old now, and I feel like I've been so blessed by God that I want to give back and do something in return. I feel like if everyone does their part, we can really make a difference."

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The increase was the second such this year for Tiffany, with the latest move boosting the dividend rate from $0.12 per share per quarter to a new rate of $0.15 per share per quarter, or $0.60 per share on an annualized basis. The dividend will be paid on October 10, 2007 to stockholders of record on September 20.

"Three months ago we announced a 20% increase in the dividend rate, which represented the fifth consecutive annual increase. After further consideration of Tiffany's performance, financial strength and long-term potential for generating strong earnings and cash flow, the Board concluded that increasing the dividend payout ratio was appropriate," Chairman and CEO Michael J. Kowalski said in a release.

Tiffany is a jewelry and specialty retailer that produces most of its products by using subsidiary corporations. Founded in 1837 by Charles Lewis Tiffany with a fancy goods emporium at 259 Broadway in Manhattan, Tiffany today boasts 150 stores in the US and international markets.

With some 8,000 employees, Tiffany scored an 11% increase in fiscal 2006 sales to $2.648 billion, some 83% of which is composed of its jewelry business. Fiscal 2006 net income was largely unchanged at $253 million.

Like many luxury labels, Tiffany has enjoyed recent rapid growth in China, adding two major new stores in that market in 2006. The flagships – a 1,900 square-foot store in Beijing's Oriental Plaza and a 700-square-foot store in Shanghai's Plaza 66 - have both benefited from significant consumer interest since opening.

The luxury label's international chain, which includes stores in London, Vienna, Paris, Hamburg, Munich and Zurich in Europe and nearly a dozen in Japan, typically offers its diamond engagement rings, Tiffany Celebration rings, diamond jewelry in platinum and eighteen-karat gold settings, lustrous pearls, fashion jewelry, watches and the collections of Paloma Picasso and Jean Schlumberger.

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The ads, which call to mind Jordache's controversial 1979 campaign banned by major television networks for featuring a topless woman riding a horse in the surf, feature a topless Klum, shot from behind, holding equestrian gear while standing on the balcony overlooking Los Angeles at the Chateau Marmont.

The slim silhouette of the dark indigo jeans, classic '70s Jordache, combined with the risqué pose, also evoke photographs by Helmut Newton, known for his sexually charged fashion photography.

In the late 1970s, Jordache rode the designer denim wave with the likes of Calvin Klein and Gloria Vanderbilt with their skin-tight dark denim embroidered with their iconic falcon crest. While the jeans then were so tight the image of girls having to lie down in order to zip up their jeans, today the line, like most skinny jeans on the market, has been updated with the addition of spandex for modern comfort.

With retro high-waisted jeans making a comeback but the denim market already awash with designer brands, using a famous face like Klum's will likely garner some attention for a brand like Jordache.

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The provocative campaign, shot by Ellen von Unwerth, features Hatcher lounging in lingerie and sitting poolside, appropriate for the sexy character Hatcher plays in "Housewives," Susan Mayer, which won the star a Golden Globe in 2005.

"They were the first designers to dress me for my first ever red carpet event," said Hatcher in a release.

The ads will appear in September issues of Vogue, InStyle and Vanity Fair, among others, and be featured online and outdoors.

Besides eveningwear, Badgley Mischka's empire includes sportswear, footwear, swimwear, lingerie, fur, fragrance and a full range of accessories, including handbags. Earlier this month in New York, the duo launched their new Platinum day handbag collection, a slick collection of lower-priced candy colored bags with chunky brass hardware that retail from $300-$600.

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"I have no interest in really living my private life in a very public way," Moore explained. "I love what I get to do and I wouldn't want to put myself in any position that would jeopardize that. And I have a good family, I have great friends, I have a great support system and I don't know. It all keeps me sane and grounded."

At the "Dedication" premiere held at the Chelsea West Cinema, Moore happily greeted her co-stars Crudup, Cannavale, and Amy Sedaris, as well as Justin Theroux, the actor-turned-director on "Dedication," and über producer Harvey Weinstein, whose company will release the film in selected theaters on August 24.

They, along with Josh Lucas, Lauren Graham, Joey Slotnick, and Rashida Jones, continued on to the Pink Elephant for the after party, where Moore basked in compliments on her grown-up performance in the film.

That performance is one that Moore is certain will help change what the world thinks of her, once and for all.

"I'm sure there's still that perception out there [of me as a pop princess] because I think it's hard to shake if you're a young person and you started out doing this at a young age. It's kind of hard to shake where you started from. But it doesn't really bother me. I think people are getting used to the idea that I've grown up a little bit."

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New York - If you had any doubt that teen pop star Mandy Moore is now all grown up, those thoughts should have been put to rest after Tuesday night’s premiere in New York City of her new edgy R-rated romantic comedy "Dedication." For Moore looked every inch the mature movie star in a form-fitting black bustier sheath, spike heels, and smoldering dark lipstick. And that’s just what the leggy 23-year-old wants you to think about her, both in real life and up on the screen.

"I think people are getting used to the idea that I've grown up a little bit," Moore said earlier at a press conference promoting the film. "I think it's just a natural evolution. I've kind of grown up and matured. Obviously that's going to be reflected in the choices that I make in my career. I think it's just been a natural progression. I'm a young woman now."

In the film, Moore plays the romance opposite Billy Crudup, who happens to be 16 years her senior, and Bobby Cannavale (13 years older); in real life she tends to like older men, too, having recently dated DJ Adam Goldstein and actor Zach Braff, both in their thirties. But despite her high-profile boyfriends (she was steady with tennis pro Andy Roddick for a couple of years, too), somehow the teen idol has succeeded in staying out of the tabloid spotlights.