The socialite heiress debuted her eponymous clothing line at the trendy Kitson boutique on L.A.'s Robertson Boulevard Thursday, in an event that was one part charity, one (major) part shopping.
"It's always been a dream of mine to have a clothing line," Hilton told E! News at the launch. "So, I've been working on it for the past year. I love being in fashion, designing, being creative."
Hilton added that one of her main goals in creating the price-conscious line was to take her own look and "make it so my friends could wear it."
She, of course, wore one of her own designs, a sparkly gold minidress that retails for $128, though she may be hard pressed to top the exposure garnered by another article of clothing from the line: Hilton desiged the denim she donned on her much photographed midnight release from the Century Regional Detention Facility in June.
As for the rest of the affordable line, T-shirts—most of which are emblazoned with the star's visage or name or some combination thereof—average $34, while denim is upwards of $88, while coats and dresses retail for $68 and above. The most expensive items in the line are the Hilton-approved sequin dress and a gold metallic coat, both priced at $128.
"I just wanted to make clothes that were comfortable and fun," she said, adding that additional pieces from are due to be released next month.
The launch itself was about more than simple self-promotion, however. Proceeds from the special shopping event went toward Hilton's charity of choice, Children's Hospital, where she volunteered in the wake of her release. Some of the children from the hospital were even present.
"I went and visited them two months ago, and it made me really want to help," she told E! News. "So, now I'm going to a lot of charity events and bring them out to do fun things. It's nice to make someone smile and make a difference in someone's life."
It's all in a day's work for the heiress, who wants people to know she plans on making good on her statements that she would adopt a more socially responsible role.
"I've definitely matured," she said. "I'm 26 years old now, and I feel like I've been so blessed by God that I want to give back and do something in return. I feel like if everyone does their part, we can really make a difference."