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Scent, and particular perfumes, are often the basis for some of the most powerful memories. Actress Bernadette Peters recalled her first fragrance memory.

"My earliest fragrance memory was of my mother's," said Peters. "She wore Arpege, so when I look at a Lanvin purse, I look for that little lady that they sometimes hang from a medallion, because I remember that used to be on the bottle. She always wore perfume. There was something called Sen-Sen that you put under your tongue. It's another fragrance that you put in your mouth, and then your breath smells sweet. Sometimes when she was out of Sen-Sen she'd put perfume in her mouth!"

Designer Zac Posen, who will release his first fragrance for women in December and is also working on a fragrance for men, remembered certain packaging first and foremost - something often more interesting than the smell of fragrances themselves.

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Designer Vera Wang was honored with a Hall of Fame award, presented by New York Ranger Sean Avery and current Vogue intern, where Wang was once a fashion editor. Did Avery think hockey or fashion was more vicious? "That's an interesting question," laughed Avery. "I would definitely say hockey. I think fashion is certainly tough and competitive, but it's definitely not as physically dangerous as hockey."

Wang was humbled to be receiving the award.

"It's something beyond my dreams," Wang said. "My mother adored fragrance, she educated me in fragrance. We lived in Paris a great deal throughout my life, so fragrance has been a part of my upbringing. But to somehow win an award for fragrance - a Hall of Fame award - is inconceivable to me."

As for Wang's own future fragrance plans - currently she has four fragrances for women and one eau de toiletteessential oils, "where price is not an issue at all and it's just a totally luxurious product," she said for men - she'd like to do a line of

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Escobar, who came to Scotland four years ago, said she sees fashion as a tool to help women overcome poverty by taking traditional, local materials and molding them into high-priced luxury items. She said tanned fish skins have long been used in Russia and Japan, where they were used to bind sword handles.

She has worked with Mapuche Indians in South America and women in Senegal where she sent them a technique for using fish skins based on their own method of treating goat skins.

As well as a source for helping the poor, making money and giving life to her creative talents, the 37-year old Escobar also has fish to thank for her love life. She met her boyfriend at an aquarium while doing research.

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Chilean fashion designer Claudia Escobar, that's who.

Not only did she see a source of cheap raw material in the masses of salmon skin discarded worldwide every year, she has managed to make it into a line of luxury clothing.

Her Lycra-trimmed, ultra-mini salmon-skin bikini, which she describes as durable and elastic, sells for about 250 pounds ($494.9) and a pair of trousers fetches around 750 pounds. Workers receive half the sale value and there is almost no overhead, she said.

"Many people who lived near rivers and oceans have used fish throughout history. It's not my original idea," she said, speaking in Edinburgh's port area. "It's amazing, it's a used product and you transform it into a product with added value."

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"One time she and I were in London, outside having a ciggy," continued Arpino, "and you'd just look up and see Agyness' face everywhere, on billboards, on the bus. She said to me, 'Look at that!' She was gobsmacked."

Agyness, said Arpino, is the first to express amazement at her ubiquitousness.

"Even she thought being called an icon was a bit much," he said. "She doesn't like to say, 'I'm the next Kate Moss.'"

Deyn currently is the face of Burberry and Giorgio Armani campagins, along with House of Holland, her friend and fellow Brit Henry Holland's label.

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British mannequin company Rootstein Mannequins first immortalized Deyn five years ago with a mannequin after discovering her on a fashion shoot and decided that the time was right to do a revival of her mannequin. It's the first time they've ever brought a girl back, said Kevin Arpino, Rootstein's creative director, at an event at Rootstein in New York on Thursday, May 22, to celebrate the Agyness Deyn mannequins.

"She has such a great individual style," he said. "She's fresh, and a model who's real. People want to see that. She's a chameleon, and she's worked hard to get where she is."

A large part of Deyn's charm, said Arpino, is how down-to-earth and genuine she is. "She's a really lovely person," he said. "She's a darling to work with, she always turns up on time, and she'll offer you a cup of tea."