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One table had three legs while a daybed was clad with black velvet. Lamps were rectangular or simply shaped while chairs varied from largely geometrical to more curved.

All of the items' names begin with the letter "B."

Armani also unveiled a television he designed with South Korea's Samsung Electronics Co. Ltd. He has joined forces with Samsung to make a mobile phone, unveiled in September, and consumer electronics.

The lean liquid crystal display television comes with a stylish remote control and a special mode lighted power switch that customizes the Armani and Samsung logos. Playing on the screen on Wednesday were re-runs of fashion shows.

Armani Casa, which brought in 38 million euros in turnover last year, has outlets in 45 countries. It aims to open around 15 sales points this year, with locations in Beijing, Kuala Lumpur, New Delhi, Bahrain and Belgrade.

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The 73-year-old Armani, known for his understated designs, said he found inspiration in the work of Eileen Gray, whose rounded Bibendum chair was one of the 20th century's most recognizable designs.

"There are so many people who are hungry for beautiful things," he said at the start of Milan's Furniture Salon Show.

The mock-up house in Milan, which hosts Armani's menswear and womenswear fashion shows, displayed rooms flowing into one another, with designs in black, white, ivory and natural colors. Only one cabinet displayed a bright orange interior.

"I did a bit of color a few seasons ago (and) I did not sell a (colored) cushion," he said.

Ebony or lacquered wood featured greatly in the objects on display, with some furnishings finished off with a glossy black pleated look. The rooms were decked out with screens.

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"People who go to TommyTV and spontaneously want to get a pair of Tommy jeans will be able to do it," said Gehring.

For Sony BMG, the launch marks an experiment in the art of online music marketing. Global music sales fell around 10 percent in 2007 and the industry estimates that only one in 20 of the tracks downloaded was licensed, costing the industry potentially billions of dollars.

Online music purchasing marked a symbolic milestone when Apple Inc announced last week that its iTunes music store had surpassed Wal-Mart Stores Inc to become the largest U.S. music retailer.

"We are in a moment of transition moving away from the record model to music and entertainment," Sony BMG Chief Executive Maarten Steinkam said, adding that he hoped to discover bright young things through TommyTV.

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Music-makers such as Madonna and David Bowie have long been seen as style icons, sartorial chameleons defining both themselves and their music through different looks.

"I literally became a fashion designer because of music," Hilfiger told Reuters at the launch. "Music was my first love, in the 60s - I wanted to dress like Mick Jagger, Pete Townshend, Jimmy Page."

MUSIC MARKETING

Gehring said the site was intended as a marketing initiative to build its brand and would not be selling anything directly, although the two sides were discussing the possibility of charging for downloads in the future.

There are also links from the site through to Tommy Hilfiger's e-commerce store

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"This is a platform for new young musicians to show their talents on a global stage and have a connection with our partner Sony BMG." Bikin fashion, Beauty girl, Girl Beauty, Bikini girl, gai xinh, Fashion Designers

Tommy Hilfiger has built a worldwide fashion brand spanning women's, men's and children's wear to accessories and watches on marketing campaigns presenting hip, image savvy U.S. teenagers.

It has already moved to develop the brand in the music arena by hosting live gigs with only a few hundreds guests known as the Hilfiger Sessions.

Tommy Hilfiger Chief Executive Fred Gehring said the launch of TommyTV in collaboration with Sony BMG, home of artists Justin Timberlake and Leona Lewis, was a unique and momentous new stage in the fusion of the fashion and music worlds.

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TommyTV, at https://www.tommytv.com, will show live performance by established and new artists sponsored by Tommy Hilfiger alongside exclusive interviews and backstage footage.

Designer Tommy Hilfiger, dapper in a pin stripe suit and orange tie, said the site would also host the Hilfiger Auditions, an online competition where young artists can showcase their talent.

"These musicians otherwise would not have that opportunity in many cases," Hilfiger said at the launch in London which kicked off with a live act by Parisian pop duo "One-Two."