








Tommy Hilfiger has built a worldwide fashion brand spanning women's, men's and children's wear to accessories and watches on marketing campaigns presenting hip, image savvy U.S. teenagers.
It has already moved to develop the brand in the music arena by hosting live gigs with only a few hundreds guests known as the Hilfiger Sessions.
Tommy Hilfiger Chief Executive Fred Gehring said the launch of TommyTV in collaboration with Sony BMG, home of artists Justin Timberlake and Leona Lewis, was a unique and momentous new stage in the fusion of the fashion and music worlds.
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