Watchdog groups say the sites smack of pornography, but Webe Web argues that the sites constitute a perfectly legal enterprise.
"This is definitely not kiddie porn in any form," said Webe Web spokesman Evan Gordon. "None of our sites have naked children."
Gordon said that the child modeling sites were inspired by a birthday party thrown for a friend's 9-year-old daughter. Pictures of the Spice Girls-themed party were posted on the Internet, and within a week they were getting 20,000 page views a day, he said.
"We decided to see if there was a market for this and there was," Gordon said.
The company started charging access to the site, which morphed into Jessithekid.com. Members can browse photos of a little blonde girl practicing yoga in a white leotard or strutting down a homemade runway in swimsuits. The site also sells videos of a coifed Jessi engaged in childish pursuits such as baking cookies or carving a pumpkin.
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