Sunday, September 09, 2007

Beauty fashion girl vol 23

Presentations this week included Elie Tahari, where buyers sipped champagne looking at designs on mannequins draped over hedges, as well as Jenni Kayne and Jen Kao.

"I'm not out to ... do something huge and fancy," said Kao, who showed her debut fashion week collection in a studio using models and mannequins. "It's about being dramatic but still feeling very comfortable and easy, no pressure, no pushing and shoving like the regular fashion week."

De Jesus said the models also benefited.

"It is not only more exciting for the viewer but the girls can get bored," he said. "It's nice to have them interact with each other. It brings more life to the clothes than a runway."

But while many designers said presentations suited their style and budget, most were not ready to say goodbye to the runway forever just yet.

"These shows will become more prevalent as an idea," Trimble said. "But I don't think you can ever replace the runway show. It is just expanding the paradigm of how to show a collection. It is nice to have some variation."