The soothing scene at fashion designer Diego Binetti's show is far from the bustle of the runways at the tents in Manhattan's Bryant Park at fashion week. Some of the newer and edgier designers are eschewing runways as a way to attract attention and save money, fashion insiders say."It's a different way to do it. Sometimes people get stuck on fashion being shown on runways," Binetti said at his show.
"It helps the designers sell the clothes. It is good for buyers and lets them feel the collection more. And ... it is less expensive to do."
Such shows, called presentations, are becoming more favored in New York as the number of shows increases -- this season to 257 shows -- and designers compete for attention.
Runway shows at Bryant Park cost as much as $200,000 to stage. Presentations cost a fraction of that sum and can be done on a shoestring budget by using the designer's own studio.
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