Sea Bikini girl

With a mirrored "brick" wall extending two stories up, mod red furniture and curving fixtures, the store is decorated in a way befitting the designer's signature baroque style - exuberant color sense, loud, graphic prints and all-out femininity, the epitome of '80s glamour. Bikin fashion, Beauty girl, Girl Beauty, Bikini girl

Will he be able to convince New York women to give up their beloved basic black wardrobes?

"I know that in the countryside during the summer, that the New York ladies are more flowery!" he smiled.

For Lacroix, this store marks the beginning of larger plans for New York.

"One day, maybe we'll open a store in the lower part of Manhattan," said Lacroix. "Why not? New York is always changing, there are always new places in the city that are exciting. We are in the city to feel coherency. The collection is at quite a high level, with high prices, so right now, 57th street is the place to be.