The collection, designed by designers, musicians and artists, begins retailing in H&M stores globally in February 2008. The artists – which also included Chicks on Speed, Good Charlotte, Henrik Vibskov, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, and Ziggy Marley - donated their services for free.
Plans are for 25 percent of the proceeds from the collection to go to HIV/AIDS prevention projects around the world. Another key goal in creating the collection – to be named Fashion Against AIDS – is to raise awareness about HIV/AIDS among young people. Twelve million people in the 15 to 24 age group are now infected with the virus.
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