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"Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause," Rihanna said in a release.
Designers Against AIDS (DAA), a non-profit organization that seeks to mold public opinion through joint ventures between fashion designers, musicians and other artists, initiated the venture.
"Fifty percent of the people newly infected with HIV are between the ages of 15 and 24. There is an urgent need to reach this target group. By combining fashion with music we hope to get these young people to 'Stop and Think,' as stated by designer Katharine Hamnett on one of the garments in the collection," said Ninette Murk, founder of DAA.
"Every fifteen seconds someone in the 15-24 age group contracts HIV/AIDS. Shopping has never been more important. Every garment sold makes a difference", added , the founder of YouthAIDS.