If possible, Lahrs would begin on August 1, 2008, it added.
"My goal is to bring more of an international presence to the brand, in the large and growing markets of Asia and America," Lahrs, head of Christian Dior Couture since the end of 2003, said in the statement.
He will replace Bruno Saelzer, who quit as managing board chief of Hugo Boss in February amid differences of opinion with Permira, the British investment fund that gained control of 80 percent of the group in mid-2007.
Senior staff have accused Permira of pillaging the company by pressing managers to pay high dividends to make a rapid return on its investment.
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