The Web site www.fashionspace.com features photographs of models posing in higher selling members' designs, and advertisements for their fashion shows.
"Our core is to try to help young designers break into the market&we're looking at the tools to get them more sales," Bellm said.
Fashionspace allows members to swap, buy and sell their original designs, and accessories, with a 10 percent commission of every sale going to Bellm and her team.
Members can create personal profiles on the site with photographs to showcase their wares online.
"We provide a networking platform but more importantly the added elements of having your own personal boutique," Bellm said.
Bellm says a number of designer brands like British lingerie label La Senza have recently contacted her to launch their corporate profiles on the Web site as a means of networking with up-and-coming designers.