new bikini

The products, in lip, face and eye categories, come in sleek transparent lucite packaging designed by Fabien Baron ("Little mini pieces of sculpture for your dresser," said Carrigan), will feature a base of colors but will add trend colors once a season, as well as a new product exclusive to the season.

Highlights of the new collection include a mini brow kit with two tones of shadow for blending, a magnifying mirror and mini tweezers and brow brush (a steal at $22) and a brush-on concealer pen that goes on wet with a dry finish that won't cake, even when applied later in the day as a touch-up over foundation.

Designed to be accessible, with price points that encourage experimentation (the average product is around $20), Carrigan sees the collection having broad appeal.

"It's about an attitude rather than an age," he said. "She's into fashion."