The products, in lip, face and eye categories, come in sleek transparent lucite packaging designed by Fabien Baron ("Little mini pieces of sculpture for your dresser," said Carrigan), will feature a base of colors but will add trend colors once a season, as well as a new product exclusive to the season.
Highlights of the new collection include a mini brow kit with two tones of shadow for blending, a magnifying mirror and mini tweezers and brow brush (a steal at $22) and a brush-on concealer pen that goes on wet with a dry finish that won't cake, even when applied later in the day as a touch-up over foundation.
Designed to be accessible, with price points that encourage experimentation (the average product is around $20), Carrigan sees the collection having broad appeal.
"It's about an attitude rather than an age," he said. "She's into fashion."