"It has a lot of passion put into it, and they like that, they appreciate art," she said, adding: "To me my couture line is more like my art presentation."Although Islam requires women to cover their bodies and hair in public, Looi said Middle Eastern buyers were snapping up revealing, sexy gowns which most of their clients wear at women-only parties or while entertaining at home.
"It's always a ladies' affair. It's among ladies and they love to do that, they love to show off," added Looi, whose family was in the tailoring business.
Each year, thousands of Gulf Arab families pack the sidewalk cafes and shopping malls of Kuala Lumpur, with many women wearing the trademark black abaya, the flowing robe that covers them from head to toe.
Now Malaysia wants to deploy the fashion industry to help capture these tourist dollars.
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