This past September, Williams competed in the U.S. Open wearing her "V-Court" sneaker designed for Steve & Barry, which retails for $14.98. The extensive shoe collection she designed, with many different styles and colors to choose from, are a highlight of the EleVen collection.
All items in the sporty collection, which include long sleeve logo t-shirts, track suits, shorts, sports bras, sunglasses, visors and outerwear, are priced under $19.98. The low price point is a Steve & Barry signature.
TheEleVen collection will be a ongoing fixture in the store, with new items continually added.
Williams' stop in New York is the beginning of a 10 day tour to celebrate the launch. She stops in stores across the country starting Nov. 16, when she arrives in Chicago and will end it inon Nov. 25.