For his first ever ad campaign, the 64-year-old Richards -- who has a rocky history of drug use -- is seen cradling his guitar on a hotel-room bed, the lights part obscured by skull-print black drapes.
"Some journeys cannot be put into words. . 3 am. Blues in C," runs the slogal of the ad, shot by US and due to appear in the magazine press next month.
Richards plans to donate the fee for the ad to the Climate Project, launched by Nobel-winning former US and backed by Louis Vuitton.
Famous faces stars to have represented Vuitton in the past include former Russian leader , French screen icon , and US actresses and .