But it wasn't a typical runway show, with live models. Instead, Target used a high-definition video projection for what they termed "the world's first model-less fashion show."
While the holographic projection was too fast-paced and far away to distinguish any of the individual looks from one designer to the next for commuters just casually passing through the terminal's Vanderbilt Hall, where the virtual show was staged, it was nonetheless an eye-catching spectacle.
This isn't the first time Grand Central Terminal has been used for a fashion show. Last year, Chanel and designer Karl Lagerfeld staged a special Chanel resort collection show in the main hall of the station - except theirs, unlike Target's, included actual clothes and live models.