The provocative campaign, shot by Ellen von Unwerth, features Hatcher lounging in lingerie and sitting poolside, appropriate for the sexy character Hatcher plays in "Housewives," Susan Mayer, which won the star a Golden Globe in 2005.
"They were the first designers to dress me for my first ever red carpet event," said Hatcher in a release.
The ads will appear in September issues of Vogue, InStyle and Vanity Fair, among others, and be featured online and outdoors.
Besides eveningwear, Badgley Mischka's empire includes sportswear, footwear, swimwear, lingerie, fur, fragrance and a full range of accessories, including handbags. Earlier this month in New York, the duo launched their new Platinum day handbag collection, a slick collection of lower-priced candy colored bags with chunky brass hardware that retail from $300-$600.
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