Monday, May 28, 2007

Very very Cool

Trelise Cooper

By giving her name to her brand, Trelise Cooper and her clothes are indelibly linked to luxury fashion excellence. Each season, revealing the latest Trelise Cooper collection is like the unveiling of a romantic and eclectic art exhibition. Every piece in the range has been lovingly crafted using diverse fabrics and finishes to the final exotic result which ultimately pleases both the wearer and the observer.

With touches of inspiration from movies, museums, history books, vintage clothes and stars of a bygone era like Marilyn Monroe, Audrey Hepburn, Greta Garbo and Lauren Bacall, Trelise is constantly travelling and reading to find her next muse.

“I love adding historical elements to my garments while giving them a modern interpretation – a point of difference to the last time it was seen,” explains Trelise.

Sold in boutiques in the UK, USA, Paris, Rome, Greece, Singapore, South Africa and throughout Australasia the Trelise Cooper brand is an unmitigated success story. It is estimated that at any one time 50,000 Trelise Cooper pieces are in circulation around the world. In the US most Trelise Cooper sells before it hits the shop floor – fans snapping it up in exclusive buying sprees. In 2002 Hollywood actress Julia Roberts famously bought out the entire summer range in one go.

Since 1997 the Trelise Cooper brand has benefited from a yearly growth. But the bottom line has never been the chief motivator at Trelise Cooper Ltd headquarters - panache, talent and attention to flair ranks far higher in the priority stakes for the intuitive designer and her 75-strong staff.