Bikin fashion

Chilean fashion designer Claudia Escobar, that's who.

Not only did she see a source of cheap raw material in the masses of salmon skin discarded worldwide every year, she has managed to make it into a line of luxury clothing.

Her Lycra-trimmed, ultra-mini salmon-skin bikini, which she describes as durable and elastic, sells for about 250 pounds ($494.9) and a pair of trousers fetches around 750 pounds. Workers receive half the sale value and there is almost no overhead, she said.

"Many people who lived near rivers and oceans have used fish throughout history. It's not my original idea," she said, speaking in Edinburgh's port area. "It's amazing, it's a used product and you transform it into a product with added value."