DEALING BAGS LIKE DRUGS Tonello said there was no other bag with the same allure as the Birkin so it made sense that Hermes would want to retain the mystery of its list and sense of the bag's scarcity.
"The bag has become the iconic 'it' bag, the symbol of ultimate luxury, because of its inaccessibility to the general public. People really want what they can't have," said Tonello, an American who lives in Barcelona.
"But I'd travel to different countries, walk into Hermes, use my formula, and get a bag, and return home with six or seven Birkins several times a month. It's odd to say there is a list when I could walk in and out of nine out 10 stores with a bag."
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