Bikin fashion and Hot

Music-makers such as Madonna and David Bowie have long been seen as style icons, sartorial chameleons defining both themselves and their music through different looks.

"I literally became a fashion designer because of music," Hilfiger told Reuters at the launch. "Music was my first love, in the 60s - I wanted to dress like Mick Jagger, Pete Townshend, Jimmy Page."

MUSIC MARKETING

Gehring said the site was intended as a marketing initiative to build its brand and would not be selling anything directly, although the two sides were discussing the possibility of charging for downloads in the future.

There are also links from the site through to Tommy Hilfiger's e-commerce store